Week 15, Post 3: Audience Adaptation

Griffin says that, "By mindfully creating a person-centered message specific to the situation, we increase the possibility of achieving our communication goals" (477). Audience adaptation is important in communication because it helps us reach out to those we are speaking to. Griffin points out that audience adaptation is most successful when we "adapt our message to the attitudes, actions, or abilities of the audience" (478). The only problem with this is that as speakers, we may loose our authenticity and compromise our own beliefs. It's a thin line we must walk. It is wrong to ignore the audience, but it is also wrong to cater to them completely. The best answer is to find a happy medium. We must keep the audience in mind but not compromise ourselves to the fullest degree.